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Cyberpunk, the Postglobal and the Posthuman

A website by the students in Dr. Todd's XCOR 3020 class at Xavier University of Louisiana

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Tag: BP05

Corporation Takeover?

27 November 2024 Katie H.
Reading Time: 2 minutes
“DAILY DOSE” BY VEO_ IS LICENSED UNDER CC BY-NC-SA 2.0.

There are many corporations in today’s world. Apple, Coca-Cola, and H-E-B are all examples of corporations. Are these corporations heading in the direction predicted by cyberpunk narratives? I would say the answer is yes. Let’s take the pill funders from Machinehood for example. These pill funders fund pills that people take every day. The pill funders claim these pills are necessary to take every day in order for humans to stand a chance against advanced technology. These pills are personalized to fit everyone’s needs. I think it is possible for corporations in today’s world to be heading in this direction. There are still many people in today’s world who are afraid of artificial intelligence. I think it would be likely that people would feel the need to take the daily pills to compete with artificial intelligence, especially since many still fear it. There are already millions of Americans who take daily vitamins. If corporations push the concept of daily pills as a way to take care of one’s health and combat against artificial intelligence, I think many people will go for it. Especially, if it becomes necessary like it is in Machinehood. In an advanced technological society, a direction we moving in, daily pills become a sort of necessity. Humans feel the need to be the best at everything, so it is likely they will take pills to surpass typical human capabilities in order to compete with artificial intelligence. There are already some similarities between this society and Machinehood’s society. For example, people in Machinehood have personal artificial intelligence, or agents, tell them about their personal health. While we do not have personal artificial intelligence telling us about our personal health, we do have things like apple watches, fitbits, or oura rings. All of these tell us different things about our personal health like the personal artificial intelligence do in Machinehood. I think the cyberpunk narrative from Machinehood is a realistic prediction of our future.

References:

Divya, S. B. (2022). Machinehood. Saga Press.

Risky Business

27 November 2024 Micah W.
Reading Time: 2 minutes

In today’s world, it’s nearly impossible to escape advertising. Whether scrolling through social media, watching TV, walking down the street, or even checking your email, ads are everywhere, urging you to buy something. But behind this constant barrage of marketing is a clear goal: corporations want to make a profit—and they’ll do almost anything to get us to open our wallets, even if it means downplaying or ignoring the dangers their products may cause to consumers and the people they employ. Consumers ingest products like cigarettes to help them with anxiety and then get addicted, the long-term effect of smoking tobacco/cigarettes leads to cancer and other serious problems all at the cost of making someone else rich off the suffering of others. Corporate greed impacts the ones employed by the corporations putting them in unsafe work conditions that don’t afford the workers to live comfortably.
Additionally, kids being employed is detrimental because it brings the human development index down. After all, the kids are working instead of receiving an adequate education that can help them be better in life instead of having to work in these industries that always result in a zero-sum game, in which no one benefits. Therefore, I do think corporations are headed in the direction of the cyberpunk approach. Due to corporations not caring about the welfare of the people they create value in their products and help them earn profit. The patterns of corporate greed and disregard for human value resemble the dystopian realities of cyberpunk fiction more and more. I think the movies/ creative expression of cyberpunk which model the future of our society and display corporate greed is a realistic prediction of how we should expect our society to operate. Change is inevitable so it is likely that ads will progress and corporations will only get greedier to manipulate individuals into throwing their morals away and purchasing products just to do it because they have been manipulated.

From Fiction to Reality

27 November 2024 Damon S.
Reading Time: 2 minutes

Let’s talk about cyberpunk, those gritty, neon-drenched worlds full of mega-corporations controlling every aspect of life. We see it in Blade Runner, with the Tyrell Corporation engineering artificial humans for profit, or in Neuromancer, where the Tessier-Ashpools build their legacy on secrets and untouchable wealth. These companies have power beyond government control, leaving the average person almost powerless. It’s fascinating, but could any of this actually happen in real life?

Now, take a look at today’s world. Tech giants like Amazon, Google, and Meta shape the way we communicate, shop, and even think. Their algorithms track our habits, curate our feeds, and sometimes even predict our moves. Add in Big Pharma’s influence over what medicines hit the market and their control over drug prices—this all sounds like it’s ripped straight from a cyberpunk plot. But is it?

While it might feel like a stretch, this influence raises some big questions about where these companies are headed. Sure, these corporations aren’t building robots to serve humanity yet, but their growing impact on our lives could be a stepping stone in that direction.

Is the cyberpunk genre just a hyperbolic take on capitalism, or is it actually onto something? Maybe both. These stories push boundaries to make us think: What happens if we let corporations grow too powerful? We have regulations to keep things in check, but technology is evolving faster than laws can keep up. Could we one day see a world where companies hold as much power as governments? The cyberpunk answer is “yes.”

Cyberpunk tales like Blade Runner and Neuromancer make us question where society is going. Are we okay with companies having access to so much of our personal data? Should we be thinking about new limits as technology and corporate influence grow? These questions don’t have easy answers, but maybe that’s the point: we’re supposed to stay curious and cautious. What do you think? Do you see any of these corporate trends as concerning, or are these just cool sci-fi stories with no real threat?

“Holographic Earth” by Kevin M. Gill is licensed under CC BY 2.0.

Are We Facing a Corporate-Dominated Future?

27 November 2024 Anthony J.
Reading Time: 2 minutes

In the world of cyberpunk narratives, corporations often appear as unstoppable forces, prioritizing profit at humanity’s expense. From the omnipotent Tyrell Corporation in Blade Runner to the shadowy Tessier-Ashpools in Neuromancer, and the exploitative “pill funders” in Machinehood, these stories caution us about the unchecked power of corporate greed. But is this dystopian future plausible, or are these tales hyperbolic warnings meant to provoke deeper thought?

Take the Tyrell Corporation—more than just a business, it embodies the power to create life, manufacturing replicants that blur the line between human and machine. This depiction warns of the dangers when profit-driven ambitions override ethical boundaries for technological advancement. Similarly, the Tessier-Ashpools in Neuromancer are an insulated, ultra-wealthy family that controls advanced AI, highlighting the dangerous disconnect between powerful elites and societal needs.

In Machinehood, the “pill funders” epitomize corporate exploitation by controlling the very substances people need to survive and adapt in a hyper-tech world. These narratives share a common theme: when corporations prioritize profit over people, societal stability crumbles, with technology benefiting a select few while the majority struggle.

While these stories may seem exaggerated, they resonate with real-world trends. Consider tech giants like Amazon, Google, and Meta. These companies wield unprecedented influence—not just in the marketplace but also in shaping public policy, public behavior, and global communication. Amazon’s near-monopoly in e-commerce and logistics underscores how one corporation’s reach can impact millions of jobs and consumer choices. Google’s dominance over information dissemination raises significant questions about data privacy and the concentration of knowledge.

The pharmaceutical industry’s actions during global crises, such as the COVID-19 pandemic, also mirror the “pill funders” in Machinehood. High prices, patent protections, and profit-centric strategies restricted access to life-saving treatments, echoing the cyberpunk fear that corporate greed can outstrip human welfare.

Is this path toward corporate dominance an inevitability? While it’s easy to dismiss cyberpunk stories as extreme, reality is not far removed. The concentration of corporate power and the speed of technological advancement suggest that these narratives might be more prophetic than we’d like to believe.

However, this outcome isn’t set in stone. Regulatory oversight, public advocacy, and responsible innovation can act as checks to ensure that technological progress benefits society as a whole. Without proactive measures to prioritize human well-being over profit, we risk inching closer to the futures depicted in these cautionary tales.

Overall, Cyberpunk fiction serves as a timely reminder of the potential pitfalls of corporate overreach. While stories like Blade Runner, Neuromancer, and Machinehood may exaggerate aspects for dramatic effect, they contain grains of truth that reflect our present-day challenges. The direction we choose now—whether to accept the current trajectory or push for a fairer balance between profit and public interest—will shape our future.

For those interested in exploring these parallels further, analyses of tech monopolies, AI ethics, and automation’s impact on labor are essential starting points. Documentaries and discussions on corporate influence and AI ethics can also enrich our understanding.

Let’s continue this conversation: Are we headed toward a world where corporate control goes unchecked, or will society push back and redefine what progress means?

Is the end Near?

27 November 2024 Ranaya B.
Reading Time: 3 minutes

Are Corporations Becoming the Next Tyrell Corporation? Blade Runner’s Dystopian Vision in Today’s World

What if the chilling, dystopian world of Blade Runner wasn’t just science fiction but a glimpse into our future? In Ridley Scott’s 1982 classic, the Tyrell Corporation controls the creation of “replicants”—artificial beings that look and think like humans but lack human rights or autonomy. As Tyrell blurs the lines between humans and machines, it brings up questions that feel incredibly relevant today. Are we hurtling towards a future where corporations hold this kind of power? Given the explosive growth in AI, gene editing, and data control by big companies, are we on a path toward becoming the next Tyrell Corporation, or is this simply an exaggerated, cautionary tale?

The Tyrell Effect: Modern Parallels in Today’s Corporations

In Blade Runner, the Tyrell Corporation embodies extreme corporate power and technology, not just by leading innovation but by creating and controlling life itself. This dark vision of a corporation wielding massive influence over human lives and identities isn’t far from today’s reality, especially in industries like AI, biotech, and pharmaceuticals, where giants like Google, Amazon, and Meta are transforming our daily lives and, in some ways, our very nature.

Google, for example, started as a search engine but has since moved into AI, bioengineering, and even autonomous driving. Its subsidiary, DeepMind, recently made breakthroughs in predicting protein structures, which could revolutionize drug discovery and genetic engineering. But while this development is groundbreaking, it also raises big ethical questions. Who should control such powerful tech? How will it be used? These questions eerily echo Tyrell’s role in creating and dominating replicants.

And let’s not forget gene-editing pioneers like CRISPR Therapeutics and Editas Medicine, which are working on technology to alter DNA itself—potentially eradicating genetic diseases or even enhancing human traits. Though these companies aren’t yet creating “replicants,” their advancements could make such capabilities a future possibility. What if corporations start holding the keys to genetic modification, setting us on a path where corporate decisions dictate who gets to live healthier or even superior lives?

Are Corporations Already Shaping Humanity?

Corporations’ impact today might not be as extreme as creating replicants, but their influence over human lives and decisions is undeniable. Take social media companies like Meta (formerly Facebook), which shape public opinion, affect mental health, and influence politics. Blade Runner portrays Tyrell’s replicants as tools created to serve corporate interests, discarded when they’re no longer useful. Some critics argue that tech giants treat user data in a similar way—valuing it primarily as a product to maximize profits, often without considering the social and psychological impacts on users.

This focus on profit can push corporations to prioritize revenue over ethics, leading to outcomes that feel dystopian. Amazon, for instance, has been criticized for its warehouse practices, where workers are tracked and managed by AI to push them to maximum productivity. This approach, which some say reduces workers to little more than cogs in a machine, feels uncomfortably similar to the lack of autonomy that Tyrell’s replicants experience.

Are We Really Heading Toward a “Tyrell” Future?

While modern corporations do share certain qualities with Tyrell, it might be an exaggeration to say we’re inevitably headed toward a Blade Runner-like dystopia. Regulatory bodies, ethical boards, and a growing public awareness often help keep corporate power in check. Today’s technological advancements are frequently scrutinized by society and governments, who actively debate the ethics of AI, data privacy, and genetic modification.

Unlike Tyrell, modern corporations face accountability measures thanks to privacy rights movements, data protection laws like GDPR, and new AI ethics initiatives. Public pressure has even led some tech giants to adopt “AI for good” frameworks and to establish ethics boards. This evolving awareness and demand for corporate responsibility mean that, while we’re moving quickly with technology, we’re not entirely unprotected from the risks it brings.

Tyrell’s Lesson for Today

The Tyrell Corporation in Blade Runner serves as a powerful warning about the dangers of unchecked technological power and corporate greed. While parts of today’s corporate landscape do mirror aspects of this dystopia, Blade Runner should remind us of the stakes, not predict our fate. Whether technology uplifts humanity or drives us toward dystopia ultimately depends on the choices we make corporations, regulators, and consumers alike.

In the end, becoming a modern-day Tyrell isn’t inevitable, but vigilance is crucial. With responsible innovation, strong regulation, and a commitment to ethical standards, we can leverage the benefits of technology while avoiding a dystopian spiral. Blade Runner may be fiction, but it offers a clear, cautionary insight into what our future could look like if we fail to take these responsibilities seriously.

The Cyberpunk World We Live In

27 November 2024 Rudy W.
Reading Time: 2 minutes

The Blade Runner, Neuromancer, and Machinehood demonstrated the power of corporate entities and their pervasive nature. The Neuromancer in particular, highlighted the influence of powerful families such as the Tessier-Ashpool family corporation, which controlled individuals and resources. The family lived on a space station in which they created an alternate reality for themselves by isolating from the rest of society, embodying the roles of corporate aristocrats. The Tessier-Ashpool family used their wealth, power, and influence to create a ruling class for themselves in which they were able to live under a neo-feudal order. This order represented the relationship between God and the people on Earth, in this instance, the Tessier-Ashpool took on the role of a god-like figure, who of which had access to everyone’s personal data and surveillance. 

One of the main themes in the Neuromancer was the unregulated use of artificial intelligence. The Tessier-Ashpool family created Wintermute and Nueromancer, two highly advanced AI beings to act as servants. They exploited AI for personal gain and experimented with the idea of immortality by using cryogenic preservation to withstand the passage of time and extend their lives beyond natural limitations. Because of this, the family used time and death as luxury and a resource that could be managed. 

I believe that corporations are headed are headed in this direction however, they are not as extreme. Major technological corporations such as Amazon, Google, and Meta, have been questioned for their privacy and surveillance policies and data leaks for users which violate individual autonomies for all who use these platforms. Elon Musk, the founder of Tesla Motors and SpaceX recently purchased Twitter, now known as X. He has been able to utilize this platform to spread the far right agenda by incorporating it into the algorithm which makes it almost inescapable for users. While this isn’t to the same degree of the Tessier-Ashpool family, allowing corporations to have this great of an influence on society has proven to be detrimental if there aren’t any external forces to intervene.

It’s Part of the Business

27 November 2024 Kendall B.
Reading Time: 2 minutes

I think that corporations may be heading in that direction but not to the extent that was shown in Blade Runner. I think companies will start invading consumer’s privacy even more than they do now. With the way technology is advancing, companies are already tracking more about us than we realize. They collect our data from every click, search, and purchase we make, using it to build profiles on us to figure out how to sell us more things. As technology continues to evolve, I believe they will push these boundaries even further, finding new ways to monitor what we do and use that information to their advantage. I also believe that they will start taking advantage of people and their finances because they know they can monopolize their efforts. Some companies are already making it harder for consumers to shop around or break free from their services. They create ecosystems that make it difficult for people to stop using their products once they’ve bought into them. By owning the devices we use, the apps we rely on, and even the ways we pay for things, these companies gain more control over our choices. They know that once we become dependent on their products, we’re less likely to look for alternatives, even if they raise prices or make things harder for us. The corporation in the movie Blade Runner uses human identity as a way to commodify people’s inner insecurities. They create replicants, beings designed to serve humans, but with short lifespans, making them more easily controlled. This idea isn’t too far off from how companies today use our fears and insecurities to sell us things. Whether it’s ads telling us we need to look or feel a certain way, or products that promise to solve all our problems, companies are already tapping into these emotional triggers to make money. It’s a dangerous path, and if profit continues to be the only focus, companies will keep pushing the limits of how much they can control.

Corporate Power and Greed- Reality or Illusion ?

27 November 2024 Luci S.
Reading Time: 2 minutes

Realistic prediction, or a hyperbolic critique of reality? Cyberpunk fiction provides some of the most vivid portrayals of corporate power and greed, where companies control society, technology, and even people’s lives. In Blade Runner, the Tyrell Corporation creates replicants, which are artificial beings treated as disposable products, demonstrating extreme corporate control over life. Similarly, the Tessier-Ashpools in Neuromancer represent a wealthy corporate dynasty that manipulates markets and people’s lives from the shadows. In Machinehood, “pill funders” ensure that society becomes dependent on drugs for productivity and health, illustrating how corporations can shape human existence.

“Apple sign” by zarzoso is licensed under CC BY-NC-ND 2.0.

These narratives might seem overblown, but they reflect real-world trends that are increasingly concerning. Nowadays, tech giants like Apple and Google hold immense power, not only by managing the information we choose to share but also by shaping public viewpoints we accept. Not just tech giants but also companies in the biotech field are advancing genetic engineering and brain-machine interfaces, raising ethical questions about the implications of such technology on humanity and much more. Although we may not be on the edge of a complete cyberpunk dystopia, the warnings these stories convey are real and concerning. Cyberpunk challenges us to consider how much control corporations should have over our lives.

“Robot Love” by fatcatimages LLC is licensed under CC BY-NC-ND 2.0.

Cyberpunk stories like Blade Runner serve as both cautionary tales and reflections of our reality. They spotlight the potential dangers of unchecked corporate power and emphasize the need for accountability to ensure that innovation aligns with the greater good. By heeding these warnings, we can work toward a future where technology serves humanity, rather than the other way around. The rise of corporate influence in our everyday lives, from the information we consume to the technology that powers our health and productivity, highlights a crucial choice and the question: Will we permit corporations to shape our future without limits, or will we insist on transparency, ethics, and accountability?

Is Tyrell Corporation a Glimpse into our Future?

27 November 2024 Brooke J.
Reading Time: 2 minutes

Considering the Tyrell Corporation and the contemporary world, I think it would be a very far reach to say that corporations are headed in the direction of the type of cyberpunk future depicted in Blade Runner. While we can see a rapid incline in the use of artificial intelligence and other technologies, I think that Blade Runner and the Tyrell Corporation offers a hyperbolic critique of reality. The Tyrell Corporation created “replicants”, robots with human-like appearances, made for labor and the exploitation of actual humans. They increase corporation profit and technological advancement at the expense of human ethics and the environment. While human rights are becoming more and more expendable, when it comes to the agenda of corporations and those in power, an ultimate goal of creating human-like robots to use as slaves is a very extreme case, and hopefully does not become anything close to reality. Furthermore, other aspects from Blade Runner such as environmental decay, social inequality, and dehumanization are all themes that are reflected in the contemporary, but taken to an extreme in the movie. The Tyrell Corporation used actual robots to portray the dehumanization of people, showing that humans are only necessary for labor. This depiction of society is a hyperbolic reality. I will say that the environmental decay and social inequality are both realistic predictions of the future of the contemporary world, but ultimately, these aspects have been the reality for years now, so I don’t see any progression of environmental decay or social inequality having as big of an impact on contemporary society as the implementation of something like a “replica” would have. In conclusion, while Blade Runner and the Tyrell Corporation do offer some aspects that can be seen as accurate predictions of contemporary society, considering where we are now, I believe that the corporation as a whole does in fact offer a hyperbolic prediction of the future.

Corporate Greed in Cyberpunk: Is It Just Fiction or a Terrifying Possibility?

27 November 2024 Jenna L.
Reading Time: 2 minutes

Ah, the world of cyberpunk— where we have the neon bright lights, damp rainy streets, rogue AIs, and, of course, the oh-so-charming corporate overlords who dictate everything, um, I mean own everything. They “help” run the streets, “help” control your data, and probably have a couple of assassin squads on standby just in case you’re getting too rebellious are there when you need them! Ok, all jokes aside, if there’s one major theme cyberpunk narratives love to bring to the forefront, it’s that the corporate world is full of greed and absolutely knows no bounds. It’s evident these mega-corporations aren’t just in it for the money—they’re in it for something far more sinister: control. 

As seen with many of the novels we’ve explored in class with examples ranging from Blade Runner’s Tyrell Corporation to the “pill funders” in Machinehood, it’s evident that many cyberpunk narratives depict corporations that are greedy and put themselves above the people in the city. With that being said, I want to specifically focus my attention on the Tyrell Corporation from the sci-fi film Blade Runner. In a sense, you can say that the founder, Dr. Eldon Tyrell, “plays God” since he created a company that crafts, molds, and modifies a “race” of people whose sole purpose is to track down replicants. In fact, the Tyrell Corporation’s official motto is “more human than human,” which is a reference to that company’s primary product: superhuman clones that are called Replicants. How is this company greedy and power hungry you may ask. Well, it’s Tyrell’s obsession with profit and control over life itself that illustrates the terrifying extension of corporate power, where profit is the ultimate goal—even at the cost of humans, or in this case, potential artificial life. However, the biggest takeaway from all of this is that Tyrell’s greed is his own downfall.

So, is this just some wild dystopian fantasy, or are modern day corporations really heading in this direction? I’m at a mix of answers when it comes to this question. On one hand, it’s easy to write off these extreme depictions as exaggerations for entertainment purposes—after all, the Replicants were supposed to be created so they can just be used as pawns, the Tyrell Corporation didn’t exactly invent self-aware robots that wanted to kill their creators, nor did the corporation intend for it to be that way, but the Replicants turned out to be emotional, complex, individuals who longed for freedom and wondered what it meant to be human. I think as we advance more and see the the increasing concentration of power in the hands of giant companies today, you start to see the beginning of these corporate greed concerns. From personal data collections, corporate influence over government policies, billion dollar companies exploiting their employees by paying them low wages, etc. it’s no question why many agree that we’re heading in this direction. 

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