
Ah, the world of cyberpunkâ where we have the neon bright lights, damp rainy streets, rogue AIs, and, of course, the oh-so-charming corporate overlords who dictate everything, um, I mean own everything. They “help” run the streets, “help” control your data, and probably have a couple of assassin squads on standby just in case youâre getting too rebellious are there when you need them! Ok, all jokes aside, if thereâs one major theme cyberpunk narratives love to bring to the forefront, itâs that the corporate world is full of greed and absolutely knows no bounds. Itâs evident these mega-corporations arenât just in it for the moneyâtheyâre in it for something far more sinister: control.Â
As seen with many of the novels weâve explored in class with examples ranging from Blade Runnerâs Tyrell Corporation to the âpill fundersâ in Machinehood, itâs evident that many cyberpunk narratives depict corporations that are greedy and put themselves above the people in the city. With that being said, I want to specifically focus my attention on the Tyrell Corporation from the sci-fi film Blade Runner. In a sense, you can say that the founder, Dr. Eldon Tyrell, âplays Godâ since he created a company that crafts, molds, and modifies a âraceâ of people whose sole purpose is to track down replicants. In fact, the Tyrell Corporationâs official motto is âmore human than human,â which is a reference to that companyâs primary product: superhuman clones that are called Replicants. How is this company greedy and power hungry you may ask. Well, itâs Tyrell’s obsession with profit and control over life itself that illustrates the terrifying extension of corporate power, where profit is the ultimate goalâeven at the cost of humans, or in this case, potential artificial life. However, the biggest takeaway from all of this is that Tyrellâs greed is his own downfall.
So, is this just some wild dystopian fantasy, or are modern day corporations really heading in this direction? Iâm at a mix of answers when it comes to this question. On one hand, itâs easy to write off these extreme depictions as exaggerations for entertainment purposesâafter all, the Replicants were supposed to be created so they can just be used as pawns, the Tyrell Corporation didnât exactly invent self-aware robots that wanted to kill their creators, nor did the corporation intend for it to be that way, but the Replicants turned out to be emotional, complex, individuals who longed for freedom and wondered what it meant to be human. I think as we advance more and see the the increasing concentration of power in the hands of giant companies today, you start to see the beginning of these corporate greed concerns. From personal data collections, corporate influence over government policies, billion dollar companies exploiting their employees by paying them low wages, etc. itâs no question why many agree that we’re heading in this direction.Â