Lights on me, cameras on three and we’re rolling. As we step into the film Blade Runner by Ridley Scott and the novel “Neuromancer” by William Gibson we see that both forms of media represent Cyberpunk qualities through bright neon lights, tall skyscrapers, and hyper dependence on technology.
As the qualities of Cyberpunk vary, the three qualities mentioned above played crucial roles in the development of the plot and the message portrayed throughout both medias. Neon lights are used to represent the blurred lines between technology and reality in that neon lights are a way to distract consumers from relying more and more on technology (3). The following article, has more discussion about the role of neon lights in the Cyberpunk genre https://neonhub.com/blogs/news/neon-cyberpunk-neons-Role-in-cyberpunk-culture. As for tall skyscrapers, they serve as physical representations of how technology has surpassed human understanding. As technology gradually advances, robots and AI machines have become more human-like causing humans to question their identity as humans. In using these qualities to represent the genre Cyberpunk, Scott and Gibson draw parallels to the reality of humans growing more and more dependent on technology.
Throughout the film, Blade Runner, there are many instances where a scene cuts to the city which is covered in neon lights and tall skyscrapers. To be more specific, the opening scene of the film exhibits this and brings attention to the dark, crowded and gloomy city. Having billboards and old buildings covered in flashing bright neon lights contradicts how wrecked the city actually is. This depiction was made to show that although technology is advancing, the city and people who consume it are regressing and decaying away.
In the novel, Neuromancer, these qualities are seen in the description of Chiba City which is also very dark and grimy but has bright neon lights throughout it. Gibson’s approach was similar to Scott’s as he portrayed a society that is filled with cutting edge technology but the reality of where the technology is being innovated is a harsh and gritty society.
Both medias display a dystopian environment that is foreseeing what our world will look like if we continue advancing and depending on technology. In today’s time, our society doesn’t appear on the outside as such, but I believe on the inside it does.
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